"This is a place that positions you for success."
Why I Work For Winston Flowers
By Caitlyn Bransfield
Workplace Experience Manager
- With Winston Flowers since: 2010
- Favorite season: The fine line between late summer & early fall
- I always… start my day by walking through the flower coolers.
- My floral style: I love more natural, garden-like arrangements… using seasonal blossoms and textures in whites, ivories and greens. For color, I like to see a touch of a soft peach, blush pink or butter yellow.
- Favorite thing about Winston Flowers: That every day is different. Our flowers are constantly changing with the seasons. Plus, we bring in unique varieties that can’t be found anywhere else… it’s always so fun to see what our buyers have found!
When I started at Winston Flowers I knew next to nothing about flowers. In fact, I made flashcards so that I could study the different varieties until I became an expert! But that’s getting ahead of the story. Before Winston, I started my career in sports and lifestyle PR in New York City— and though I loved the event execution, I knew PR just wasn't for me. After a quick move to Charlotte for that same firm, I relocated to Boston and started working at Longwood Events in 2008. In my time there I moved from Customer Relationship Manager to Corporate Sales Manager and finally to Business Development Manager. This solid experience in the world of events prepared me for my next step: a career with Winston Flowers.
In August 2010, I accepted a position as a Wedding Specialist, where I helped our brides with floral selections for their big day. With flexibility and encouragement from the company, I became a Wedding & Events Manager soon after; I loved fostering relationships with our hotel and wedding venues and selling corporate and nonprofit events to our clients. While still keeping some of my wedding responsibilities, I shifted my focus slightly again as a Residential Services Manager and began working with clients on in-home events, garden design and interior & exterior plantings. That was around the same time that I began working as Ted Winston’s part-time assistant.
Through all of these varying responsibilities, Winston Flowers has encouraged me to experience a variety of roles to find the right fit. I am happy to report that in mid-2014, I was promoted to Workplace Experience Manager, and I know without a doubt that this is exactly what I am meant to do here! I had always wanted something more, and now I know that what I do every day has an impact on the happiness of the 250 people in my workplace! How great is that? In this role, I have a constant ear to the ground— making sure our employees are happy, fulfilled and engaged. It is my job to promote a culture of wellness and work/life balance at all times. A typical day for me ranges from monitoring our health and wellness initiatives, to crafting better recognition and rewards programs, to starting projects that enhance workspaces for our retail stores and studio. I have always seen my work at Winston Flowers as a career, not just a job. My friends tell me that I talk about work too much… but what can I say? I love it. This is a place that positions you for success and makes you feel like part of the family. I couldn't be happier that I am now in a role that allows me to make sure that everyone around me is feeling that same exact way
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