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  • The Flower Story

    A look at how we source and select our flowers.

Our Product

From local farms to a whole host of countries including Holland, Italy, France and Ecuador, our buying team searches the globe to bring you the best of the floral marketplace. Every bloom we feature is hand-selected for its unique character, longevity, freshness, rarity and color. Winston Flowers buyers are in daily communication with our growers, assessing each flower for peak performance and quality before purchasing. Our in-house, “floral lab,” lets us test each bloom in various conditions while asking questions like, at what stage were these flowers cut? When will they open? How long will they last? Every effort is made—from selection to proper conditioning—to anticipate the best possible experience for our clients. With access to some of the most exclusive flowers the world over, our passion is making that beauty a part of your everyday life.


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Direct From Farmers

Our reputation for world-class product starts at the source: our growers. For decades we have built and nurtured relationships with the best farmers and floral brokers worldwide. We choose to purchase directly from our growers for two simple reasons: it ensures the absolute best product for our clients, and it enables us to maintain an uncompromising level of integrity. Each Winston Flowers buyer is highly selective and hands-on throughout the sourcing process. Frequent trips to meet with growers and visit farms ensure quality blooms and ethical business practices in keeping with our values as a third generation, family-owned business. It’s important to us that our suppliers are Fair Trade certified, as well as socially and environmentally conscious.

Fun fact: Most of our imported flowers are flown to Boston on commercial passenger airplanes to help preserve fuel and reduce excess shipping. Maybe you’ve already flown with some of our pretty cargo!

We’re All About Local… Whenever We Can Be

When Winston Flowers is able to support local growers, we make every possible effort to do so. However, the short-lived and fickle nature of the New England growing season makes it nearly impossible for us to source locally year round. The best season for local bounty spans from late summer to early fall, when nearly 50-70% of Winston Flowers product is native to New England! Best-loved blooms like peonies, lilac, sunflowers, snapdragons, calla lilies and dahlias are each grown and harvested nearby in the appointed seasons. We often use herbs and textures in our designs— and our fragrant supplies of mint, rosemary and scented geranium all come from neighboring farms in Massachusetts, New Hampshire, Connecticut, New York and Rhode Island.