Charity In Bloom

Our Mission

A strong commitment to the community has been important to the Winston Family since the opening of our first shop in 1944. In 2010, we introduced Charity in Bloom, a program aimed at increasing awareness and funds for non-profit organizations working to improve the health and wellness of children and families through medical research, educational opportunities, and mentorship programs. Each month, we partner with a different organization and design a custom arrangement, donating 20% of the design’s proceeds to supporting their cause. Since its inception, Charity in Bloom has raised more than 1.8 million dollars, generating much-needed funds for over 30 organizations and counting.


Send someone this cheerful arrangement of bright citrus roses accented by mojito hydrangea, lacy alchemilla, and fresh mint, and you’re giving more than flowers. That’s because, through our Charity in Bloom program, Winston Flowers is proud to contribute 20% of the proceeds from this floral design to Minds Matter Boston & NYC.

Minds Matter transforms the lives of highly-motivated high school students from low-income families by broadening their dreams and preparing them for college success. Its intensive three-year program provides students with weekly mentoring, tuition and board, top-tier academic summer programs, professional test prep, writing programs, and support throughout the college and financial aid application process. For more information about Minds Matter, visit and

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1.8 Million Dollars and Counting
We are pleased to announce our Charity in Bloom program has now raised more than 1.8 million dollars toward improving the lives of children and families in our community through medical research, educational opportunities, and mentorship programs. Since introducing the program in 2010, we’ve generated much-needed awareness and funds for over 30 organizations and counting. It’s with great gratitude that we share this exciting milestone with you. Thank you for all your valued support—we couldn’t have done it without you!
Interested in Becoming a Future Partner?
Charity in Bloom submissions are currently under review for the 2019 cycle. Interested in partnering with us? Please submit information about your organization to:

  • Impacting the Community: Boys & Girls Clubs of Boston

    The Boys & Girls Club is a Boston-based organization dedicated to helping young people build strong character and realize their full potential as responsible citizens and leaders.

    Funds raised from a one-month Charity in Bloom partnership helped:

    • 10 members attend college tours
    • 20 members take SAT classes
    • 20 members go on an overnight hiking adventure
    • 80 members participate in book club
    • 200 members learn how to swim
    • Provide staff and materials for teen leadership club’s activities and service projects, including a holiday party for homeless teens and caroling in the community
    Boys & Girls Clubs of Boston
  • Impacting the Community: Perkins School for the Blind

    Perkins is committed to providing education and services that build productive, meaningful lives for children and adults who are blind, deafblind or visually impaired.

    Corinne Grousbeck, Chair-Elect for Perkins Board of Trustees:
    “We were fortunate to be selected as the very first Charity in Bloom partner. We were honored to co-brand with such a reputable, socially-conscious business. Our collaboration not only raised valuable funds—but another major benefit is one we never anticipated. Due to our partnership with Winston Flowers, every associate within the company has learned about our mission. One of our biggest challenges is finding jobs for our students who are visually impaired. Upon discovering that we have a horticulture center on campus, Winston Flowers created a summer vocational program run by their employees to teach our students about business and the art of floral arranging.”

    Perkins School for the Blind
  • Impacting the Community: One Family

    The One Family Scholars program helps homeless and at-risk single parents as they enroll in college courses in order to make a better life for themselves and their children.

    Penny Fireman, Founder of One Family:
    “Each year that One Family has been a partner in the program, the amount of money raised has grown. This past year, as a result of Charity in Bloom, we were able to provide financial aid and coaching services to six single parents as they seek the college degree that will help them secure a family-sustaining career. Through Charity in Bloom, One Family and our mission of ending family homelessness have reached new audiences that we would never have touched before.”

    One Family