Charity In Bloom

Our Mission

A strong commitment to the community has been important to the Winston Family since the opening of our first shop in 1944. In 2010, we introduced Charity in Bloom, a program aimed at increasing awareness and funds for non-profit organizations working to improve the health and wellness of children and families through medical research, educational opportunities, and mentorship programs. Each month, we partner with a different organization and design a custom arrangement, donating 20% of the design’s proceeds to supporting their cause. Since its inception, Charity in Bloom has raised more than 1.8 million dollars, generating much-needed funds for over 30 organizations and counting.


Spread holiday cheer in more ways than one—when you send someone this festive set of crimson roses accented with lush winter greens, you’re also supporting a great cause. Through our Charity in Bloom program, 20% of the proceeds from this design will go to support the Boys & Girls Clubs of Boston and Madison Square Boys & Girls Club in New York City. These clubs work to help young people build strong characters and realize their full potential as responsible citizens and leaders by providing youth development services in under-resourced communities. For more information, please visit or

Available in festive red or snowy white anywhere in the United States.



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1.8 Million Dollars and Counting
We are pleased to announce our Charity in Bloom program has now raised more than 1.8 million dollars toward improving the lives of children and families in our community through medical research, educational opportunities, and mentorship programs. Since introducing the program in 2010, we’ve generated much-needed awareness and funds for over 30 organizations and counting. It’s with great gratitude that we share this exciting milestone with you. Thank you for all your valued support—we couldn’t have done it without you!
Interested in Becoming a Future Partner?
Charity in Bloom submissions are currently under review for the 2020 cycle. Interested in partnering with us? Please submit information about your organization to:

  • Impacting the Community: Boys & Girls Clubs of Boston

    The Boys & Girls Club is a Boston-based organization dedicated to helping young people build strong character and realize their full potential as responsible citizens and leaders.

    Funds raised from a one-month Charity in Bloom partnership helped:

    • 10 members attend college tours
    • 20 members take SAT classes
    • 20 members go on an overnight hiking adventure
    • 80 members participate in book club
    • 200 members learn how to swim
    • Provide staff and materials for teen leadership club’s activities and service projects, including a holiday party for homeless teens and caroling in the community
    Boys & Girls Clubs of Boston
  • Impacting the Community: Breast Cancer Research Foundation

    The Breast Cancer Research Foundation (BCRF) is the nation’s highest rated breast cancer organization with the mission to advance the world's most promising breast cancer research.

    Lucretia Gilbert, Chief Development Officer of BCRF:
    “Winston Flowers is truly unmatched in the floral industry. They are highly principled, generous professionals who are committed to consistently delivering the most beautiful products. I’m delighted that they’ve established a formal outpost in NYC. Our donors and guests love the stunning Winston centerpieces at our events, and they’ll be thrilled to know that they are now servicing NYC on a daily basis. Simone and Ted Winston, along with David Winston and the entire Winston Flowers team, have been unparalleled in their support of BCRF since 2011 when we began our collaborative partnership. They’ve elevated and enhanced our events in both the New York and Boston markets by contributing stunning and thoughtfully curated floral designs. Additionally, through their philanthropic Charity in Bloom program, even more funds have been directed to lifesaving research. BCRF is the largest private funder of breast cancer research in the world, and the highest rated breast cancer organization in the U.S. Winston Flowers has enabled our organization to propel research forward, faster."

    Breast Cancer Research Foundation
  • Impacting the Community: Perkins School for the Blind

    Perkins is committed to providing education and services that build productive, meaningful lives for children and adults who are blind, deafblind or visually impaired.

    Corinne Grousbeck, Chair-Elect for Perkins Board of Trustees:
    “We were fortunate to be selected as the very first Charity in Bloom partner. We were honored to co-brand with such a reputable, socially-conscious business. Our collaboration not only raised valuable funds—but another major benefit is one we never anticipated. Due to our partnership with Winston Flowers, every associate within the company has learned about our mission. One of our biggest challenges is finding jobs for our students who are visually impaired. Upon discovering that we have a horticulture center on campus, Winston Flowers created a summer vocational program run by their employees to teach our students about business and the art of floral arranging.

    Perkins School for the Blind
  • Impacting the Community: One Family

    The One Family Scholars program helps homeless and at-risk single parents as they enroll in college courses in order to make a better life for themselves and their children.

    Penny Fireman, Founder of One Family:
    “Each year that One Family has been a partner in the program, the amount of money raised has grown. This past year, as a result of Charity in Bloom, we were able to provide financial aid and coaching services to six single parents as they seek the college degree that will help them secure a family-sustaining career. Through Charity in Bloom, One Family and our mission of ending family homelessness have reached new audiences that we would never have touched before."

    One Family