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Charity in Bloom

Our commitment to the community.

About the program

A strong commitment to the community has always been a pillar of the Winston Flowers brand. From that spirit grew Charity in Bloom, a program aimed at increasing awareness and raising funds for non-profit organizations working to improve the health and wellness of children and families through medical research, educational opportunities, and mentorship programs. Each month, we partner with a different organization and design a custom arrangement with the season’s freshest flowers. Every time that design is sold, we donate 20% of the purchase price to that month’s featured cause. Since it launched in 2010, Charity in Bloom has raised more than $2 million for over 30 non-profit organizations.

Interested in becoming a partner?

The Charity in Bloom program is currently undergoing a revitalization. At this time, we are not accepting applicants for the program, but please check back here for the latest updates. We look forward to sharing more in the future!

Impacting the Community

Breast Cancer Research Foundation

The Breast Cancer Research Foundation (BCRF) is the nation's highest rated breast cancer organization with the mission to advance the world's most promising breast cancer research.

Lucretia Gilbert, Chief Development Officer of BCRF:

"Winston Flowers is truly unmatched in the floral industry. They are highly principled, generous professionals who are committed to consistently delivering the most beautiful products. I'm delighted that they've established a formal outpost in NYC. Our donors and guests love the stunning Winston centerpieces at our events, and they'll be thrilled to know that they are now serving NYC on a daily basis. Simone and Ted Winston, along with David Winston and the entire Winston Flowers team, have been unparalleled in their support of BCRF since 2011 when we began our collaborative partnership. They've elevated and enhanced our events in both the New York and Boston markets by contributing stunning and thoughtfully curated floral designs. Additionally, through their philantrhopic Charity in Bloom program, even more funds have been directed to lifesaving research. BCRF is the largest private funder of breast cancer research in the world, and the highest rated breast cancer organization in the U.S. Winston Flowers has enabled our organization to propel research forward, faster."

Perkins School for the Blind

Perkins is committed to providing education and services that build productive, meaningful lives for children and adults who are blind, deafblind or visually impaired.

Corinne Grousbeck, Chair-Elect for Perkins Board of Trustees:

"We were fortunate to be selected as the very first Charity in Bloom partner. We were honored to co-brand with such a reputable, socially-conscious business. Our collaboration not only raised valuable funds - but another major benefit is one we never anticipated. Due to our partnership with Winston Flowers, every associate within the company has learned about our mission. One of our biggest challenges is finding jobs for our students who are visually impaired. Upon discovering that we have a horticulture center on campus, Winston Flowers created a summer vocational program run by their employees to teach our students about business and the art of floral arranging."

One Family

The One Family Scholars program helps homeless and at-risk single parents as they enroll in college courses in order to make a better life for themselves and their children.

Penny Fireman, Founder of One Family:

"Each year that One Family has been a partner in the program, the amount of money raised has grown. This past year, as a result of Charity in Bloom, we were able to provide financial aid and coaching services to six single parents as they seek the college degree that will help them secure a family-sustaining career. Through Charity in Bloom, One Family and our mission of ending family homelessness have reached new audiences that we would never have touched before."

Boys & Girls Clubs of Boston

The Boys & Girls Club is a Boston-based organization dedicated to helping young people build strong character and realize their full potential as responsible citizens and leaders.

Funds raised from a one-month Charity in Bloom partnership helped:

  • 10 members attend college tours
  • 20 members take SAT classes
  • 20 members go on an overnight hiking adventure
  • 80 members participate in book club
  • 200 members learn how to swim
  • Provide staff and materials for teen leadership club’s activities and service projects, including a holiday party for homeless teens and caroling in the community